1. Who controls your information
Whlshift4Dev operates as an editorial comparison website for licensed UK casino content. For the purposes of applicable data protection law, including the UK GDPR and the Data Protection Act 2018, Whlshift4Dev is the controller of the personal data described in this notice when that data is collected through this website. You can contact us about privacy issues at contact@whlshift4dev.com. We do not run casino games, hold gambling balances or verify player accounts for casino operators. Our role is limited to running an information website and related publishing functions.
2. What this notice covers
This notice applies to information collected when you browse our pages, click to partner websites, use our age confirmation prompt, respond to our cookie banner or contact us directly. It does not govern the privacy practices of casinos, payment providers, analytics platforms or other third parties once you leave our site. Those third parties act under their own privacy notices and terms. We encourage you to read those documents before opening an account or sending them personal information, especially where gambling activity, payment details or identity documents are involved.
3. Information we may collect
We may collect technical data such as IP address, browser type, device information, language preference, approximate region, referring page, pages viewed, date and time of access, and interaction events that help us understand how readers use the site. If you email us, we collect the information you choose to provide, such as your name, email address and message content. We also record your cookie preference and age-gate response in local browser storage so the site can remember those choices. We do not intentionally collect payment card details, passport data or gambling account credentials.
4. Why we use personal data
We use data to keep the website working, analyse audience behaviour, measure which guides are helpful, prevent abuse, answer messages, improve navigation and understand whether editorial pages are performing as expected. We also use limited tracking information to attribute visits or registrations to affiliate partners when a reader chooses to click a commercial link. That commercial measurement helps fund the site, but it does not mean we need or want detailed gambling history. Our interest is in the performance of the editorial site, not in building a profile of an individual reader's gambling activity.
5. Legal bases under UK GDPR
We rely on several legal bases depending on the context. Our legitimate interests support core website analytics, security logging, abuse prevention, editorial measurement and management of affiliate link performance, provided those interests are not overridden by your rights and freedoms. We rely on consent where consent is required, including for optional cookie choices or similar technologies if and when they are deployed in a way that needs prior permission. We rely on contractual necessity when replying to a direct request you have made, such as a message sent to our contact address. We also process data where necessary to comply with legal obligations.
6. Affiliate tracking and outbound links
Some links on this site are affiliate links. When you click one of those links, a partner or network may receive information indicating that the visit came from Whlshift4Dev. That may include a referral code, time stamp, campaign marker, device context or similar attribution data. We design our site to keep this limited to what is reasonably needed for commercial attribution and performance reporting. Once you leave our website, the destination operator or network becomes responsible for its own tracking practices. We recommend reviewing the privacy policy of the site you are visiting before creating an account or submitting personal details.
7. Cookies, local storage and similar tools
We use a small set of browser-based technologies. In the current site build, local storage is used to remember whether you passed the age check and whether you accepted or rejected the cookie banner. These values are stored under the keys whlshift4dev_age and whlshift4dev_cookies. We may also use cookies or comparable technologies for audience measurement, security and affiliate performance reporting. Further detail is available on our Cookies page. You can control many technologies through browser settings, though doing so may affect site convenience.
8. Sharing data with service providers
We may share personal data with carefully selected service providers that help us host the site, deliver security protections, analyse traffic, process email communications or administer affiliate reporting. Those providers act under appropriate contractual controls and are expected to process data only on our instructions where required by law. We may also disclose information where necessary to establish, exercise or defend legal claims, protect the rights and safety of the site, respond to lawful requests from regulators or law enforcement, or support a corporate transaction such as a merger or sale of assets if that ever occurs.
9. International data transfers
Some of our providers may process information outside the United Kingdom. When personal data is transferred internationally, we aim to use appropriate safeguards recognised under applicable law, such as adequacy regulations, contractual protections or other lawful transfer mechanisms. International internet services are not risk free, and data may move through multiple jurisdictions as part of normal hosting or delivery operations. We assess providers before use and try to keep transfer arrangements proportionate to the type of information involved. You may contact us if you want more detail about the safeguards relevant to a particular processing activity.
10. Retention periods
We keep personal data only for as long as reasonably necessary for the purpose for which it was collected, including to satisfy legal, accounting, reporting or security needs. Technical logs may be kept for a limited period to investigate performance and abuse. Correspondence may be retained for longer where it helps us resolve a complaint, demonstrate compliance or avoid repeated confusion in future communications. Local storage items remain on your device until they expire, are overwritten or are deleted by you through your browser settings. Retention is reviewed periodically so that stale data is not held without a sensible reason.
11. Your rights
Depending on the circumstances, you may have the right to request access to personal data, request rectification, request erasure, object to processing, ask us to restrict processing, ask for portability of data you provided to us and withdraw consent where processing is based on consent. These rights are not absolute and may be subject to exemptions or legal conditions. We may need to verify identity before acting on a request, particularly where disclosure or deletion could affect another person's information. If you want to exercise your rights, contact contact@whlshift4dev.com with enough detail for us to understand your request.
12. Security, children and complaints
We use reasonable technical and organisational measures to protect the site and reduce the risk of unauthorised access, loss, misuse or alteration of data. No internet system can guarantee absolute security, so you should avoid sending sensitive data by ordinary email unless genuinely necessary. This website is intended for adults aged 18 and over. We do not knowingly target children or seek to collect their information. If you believe we have handled your information improperly, please contact us first so we can investigate. You also have the right to complain to the UK Information Commissioner's Office if you believe data protection law has been breached.